Introducing Open Market Maps

Join us down the rabbit hole :)

We’re kicking off a new series called Open Market Maps, a collaborative project dedicated to mapping a growing category in tech. Each map includes:

• Trends and opportunities within the space

• Areas we’re particularly excited about

• Startups building the future of this category

If you’re an investor, this might help frame the market as you evaluate investment opportunities or serve as a lead list of companies to explore.

If you’re a founder, this might provide a source of inspiration or surface players in your space.

Our first map is on Vertical Labor Marketplaces and includes contributions from experts and founders in the space. Several changes in society (e.g. COVID, the rise of distributed work, aging populations within certain verticals) and technology (e.g. web3, AI, robotics) make this space particularly interesting.

We’re publishing this as a Google Doc so you can add your input, because we know this can never be fully “complete”.

Check it out, add your comments, and let us know what markets you would like us to map in the future. :)

P.S. Thank you to Pete Flint, D’Arcy Coolican, Michael Tam, and Ben Yoskovitz for their influence on and contributions to this post. Thank you also to Raveesh Bhalla, Justine Moore, Nikunj Verma, Nikita Gupta, Sean Linehan, Nadav Weizmann, and Vartika Manasvi for helping us identify companies in this space. Lastly, shout out to Eric Little on the Weekend Fund team for leading this first map.